TY  - BOOK
T1  - Multi-platform advertising strategies in the global marketplace
A2  - Yang, Kenneth C. C.
LA  - English
PP  - Hershey, PA
PB  - IGI Global
YR  - 2018
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685523046126335953
AB  - "This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing communications industry"-- Provided by publisher.
CN  - HF 5804 M85 2018
SN  - 9781522531142 (hardcover)
KW  - Advertising.
KW  - Target marketing.
KW  - Marketing : Social aspects.
KW  - Social media.
ER  -