TY - BOOK T1 - Branding in Asia the creation, development, and management of Asian brands for the global market A1 - Temporal, Paul LA - English PP - Singapore PB - Wiley YR - 2000 UL - https://ds.mainlib.upd.edu.ph/Record/UP-1685594773857472778 OP - 291 CN - HD 69 B7 T45 SN - 0471479101 KW - Brand name products : Case studies. KW - Marketing : Case studies. KW - Competition, International : Case studies. ER -