TY  - BOOK
T1  - Essentials of marketing research
A1  - Kumar, V. 1957-
A2  - Aaker, David A.
A2  - Day, George S.
LA  - English
PP  - New York
PB  - Wiley
YR  - 2002
ED  - 2nd ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685594773857502057
OP  - 553
CN  - HF5415.2 K85 2002
SN  - 978047141235X
KW  - Marketing research.
ER  -