TY  - BOOK
T1  - On knowing the consumer [proceedings]
T2  - Wiley marketing series
A2  - Newman, Joseph W.
LA  - English
PP  - New York
PB  - Wiley
YR  - 1966
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685594773861589942
OP  - 247
NO  - "Planned and conducted by the Stanford University Graduate School of Business."
CN  - HC 110 C6 C56 1964
KW  - Consumers : United States.
ER  -