TY  - BOOK
T1  - Marketing management analysis, planning, and control.
A1  - Kotler, Philip
LA  - English
PP  - Englewood Cliffs, N.J., Manila
PB  - Prentice-Hall National Books Store
YR  - 1980
ED  - 4th ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685675941123680473
OP  - 722
NO  - A reprint of the same ed. published by Prentice-Hall, Englewood Cliffs, N. J.
CN  - HF 5415.1 K68 1980
SN  - 0135579759
KW  - Marketing : Management.
ER  -