TY  - BOOK
T1  - Cases in advertising and communications management
A1  - Greyser, Stephen A.
LA  - English
PP  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
YR  - 1981
ED  - 2nd ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685675941123893821
OP  - 644
CN  - HF 5827 G75 1981
SN  - 0131185136
KW  - Advertising : United States : Management : Case studies.
KW  - Advertising : United States : Communication systems : Case studies.
ER  -