TY - BOOK T1 - The mechanical bride folklore of industrial man A1 - McLuhan, Herbert Marshall LA - English PP - Boston PB - Beacon Press YR - 1967 UL - https://ds.mainlib.upd.edu.ph/Record/UP-1685675941123894092 OP - 157 NO - First published as a Beacon paperback in 1967 CN - HM 291 M35 1967 KW - Social psychology. KW - Advertising : Psychological aspects. KW - Consumers : United States. ER -