TY  - BOOK
T1  - The definitive guide to direct and interactive marketing how to select, reach and retain the right customers
A1  - Stone, Merlin 1948-
A2  - Bond, Alison
A2  - Blake, Elizabeth
LA  - English
PP  - Harlow
PB  - Financial Times Prentice Hall
YR  - 2003
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-1685675941123923278
OP  - 395
CN  - HF 5415.126 S76 2003
SN  - 0273675206 (pbk)
KW  - Direct marketing.
KW  - Interactive marketing.
ER  -