TY - BOOK T1 - Marketing and the computer A1 - Alderson, Wroe, ed A2 - Shapiro, Stanley J., joint auth LA - English PP - Englewood Cliffs, N. J. PB - Prentice-Hall YR - 1963 UL - https://ds.mainlib.upd.edu.ph/Record/UP-99796217602429207 OP - 443 NO - Editors: W. Alderson [and] Stanley J. Shapiro CN - HF5415 A38 KW - Marketing research. KW - Operations research. ER -