TY  - BOOK
T1  - Kids as customers a handbook of marketing to children
A1  - McNeal, James U.
LA  - English
PP  - New York
PB  - Lexington Books
YR  - 1992
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217602532911
OP  - 258
CN  - HF 5415.33 U6 M36
KW  - Youth as consumers : United States.
KW  - Marketing research : United States.
ER  -