TY  - BOOK
T1  - Marketing plans how to prepare them, how to use them
A1  - McDonald, Malcolm
LA  - English
PP  - Amsterdam
PB  - Elsevier
YR  - 2007
ED  - 6th ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217602611631
OP  - 675
CN  - HF 5415.13 M33 2007
SN  - 9780750683869
KW  - Marketing : Management.
KW  - Marketing : Planning.
ER  -