TY  - BOOK
T1  - The radio & television commercial
A1  - Book, Albert C.
A2  - Brady, Frank R.
A2  - Cary, Norman D.
A2  - Tannenbaum, Stanley I.
LA  - English
PP  - Lincolnwood, Ill.
PB  - NTC Business Books
YR  - 1996
ED  - 3rd ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217602662904
OP  - 234
NO  - Includes bibliographical references (p. 233-234).
CN  - HF 6146 R3 B66 1996
SN  - 0844230138 (pbk.)
KW  - Broadcast advertising : United States.
KW  - Radio advertising : United States.
KW  - Television advertising : United States.
ER  -