TY  - BOOK
T1  - Mastering data mining the art and science of customer relationship management
A1  - Berry, Michael J. A.
A2  - Linoff, Gordon
A2  - Berry, Michael J. A.
LA  - English
PP  - New York
PB  - Wiley Computer Pub.
YR  - 2000
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217605959341
OP  - 494
NO  - Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
CN  - HF 5415.125 B47 2000
SN  - 0471331236
KW  - Marketing : Data processing.
KW  - Data mining.
KW  - Business enterprises : Computer networks : Management.
ER  -