TY  - BOOK
T1  - Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing
A1  - Hollander, Stanley C.
A2  - Germain, Richard
LA  - English
PP  - Lincolnwood, Ill.
PB  - NTC Business Books
YR  - 1992
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217606133097
OP  - 144
CN  - HF 5415.127 H65
KW  - Market segmentation : History. : United States.
KW  - Advertising : History. : United States.
KW  - Marketing : History. : United States.
KW  - Youth as consumers : History. : United States.
ER  -