TY  - BOOK
T1  - Behavioral science foundations of consumer behavior
A1  - Cohen, Joel B
LA  - English
PP  - New York
PB  - Free Press
YR  - 1972
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217606789076
OP  - 474
NO  - General collection}
CN  - HF 5415.3 C64
KW  - Consumers : Addresses, essays, lectures.
KW  - Attitude (Psychology) : Addresses, essays, lectures.
KW  - Motivation research (Marketing) : Addresses, essays, lectures.
ER  -