TY  - BOOK
T1  - Services marketing in Asia managing people, technology, and strategy
A2  - Lovelock, Christopher H.
LA  - English
PP  - Singapore
PB  - Pearson/Prentice Hall
YR  - 2005
ED  - 2nd ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217607551389
OP  - 696
NO  - Previous ed. entered under: Lovelock, Christopher, 2002.
CN  - HD 9987 A2 L68 2005
SN  - 0130605662
KW  - Service industries : Marketing. : Asia.
KW  - Professions : Marketing. : Asia.
ER  -