TY  - BOOK
T1  - The 22 immutable laws of branding how to build a product or service into a world-class brand
A1  - Ries, Al
A2  - Ries, Laura
LA  - English
PP  - New York
PB  - Harper Collins
YR  - 1998
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217607551570
OP  - 182
CN  - HD 69 B7 R43 1998
KW  - Brand name products : Management.
ER  -