TY  - BOOK
T1  - The SAGE handbook of political advertising
A2  - Kaid, Lynda Lee
A2  - Holtz-Bacha, Christina
LA  - English
PP  - Thousand Oaks, Calif.
PB  - Sage
YR  - 2006
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217608240853
OP  - 492
CN  - JF 2112 A4 S24 2006
SN  - 1412917956
SN  - 9781412917957
KW  - Advertising, Political : Cross-cultural studies.
KW  - Television in politics : Cross-cultural studies.
ER  -