TY  - BOOK
T1  - Media programming strategies and practices
A1  - Eastman, Susan Tyler
A2  - Ferguson, Douglas A.
LA  - English
PP  - Australia
PB  - Thomson/Wadsworth
YR  - 2009
ED  - 8th ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217608533215
OP  - 466
CN  - PN 1992.55 E26 2009
SN  - 049550307X
SN  - 978049503071
KW  - Television programs : Planning.
KW  - Radio programs : Planning.
KW  - Cable television : Planning.
ER  -