TY - BOOK T1 - Reaching audiences a guide to media writing A1 - Yopp, Jan Johnson A2 - McAdams, Katherine C. A2 - Thornburg, Ryan LA - English PP - Boston PB - Pearson Allyn & Bacon YR - 2010 ED - 5th ed. UL - https://ds.mainlib.upd.edu.ph/Record/UP-99796217609333015 OP - 369 NO - Previous ed. entered under: McAdams, Katherine C. 1996. CN - P 96 A86 M38 2010 SN - 9780205693108 SN - 0205693105 KW - Mass media : Authorship. KW - Mass media : Audiences. ER -