TY  - BOOK
T1  - Marketing communications integrating offline and online with social media
A1  - Smith, P. R. 1957-
A2  - Zook, Ze
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2011
ED  - 5th ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217610932393
OP  - 483
CN  - HF 5415.123 S65 2011
SN  - 9780749461935
KW  - Communication in marketing.
ER  -