TY - BOOK T1 - Introduction to mass communication media literacy and culture A1 - Baran, Stanley J. LA - English PP - New York PB - McGraw-Hill Higher Education YR - 2013 ED - Updated seventh edition. UL - https://ds.mainlib.upd.edu.ph/Record/UP-99796217611337951 CN - P 90 B259 2013 SN - 9780077403898 (pbk. : alk. paper) SN - 0077403894 KW - Mass media. KW - Mass media and culture. KW - Media literacy. ER -