TY  - BOOK
T1  - Marketing analytics data-driven techniques with Microsoft Excel
A1  - Winston, Wayne L.
LA  - English
PP  - Indianapolis, IN
PB  - John Wiley & Sons
YR  - 2014
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217611443989
OP  - 690
CN  - HF 5415.2 W57 2014
SN  - 9781118373439
KW  - Microsoft Excel (Computer file).
KW  - Marketing research : Data processing.
KW  - Electronic spreadsheets.
ER  -