TY  - BOOK
T1  - Market segmentation how to do it and how to profit from it
A1  - McDonald, Malcolm
A2  - Dunbar, Ian 1951-
LA  - English
PP  - Chichester
PB  - John Wiley & Sons
YR  - 2012
ED  - Rev. 4th ed.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217611709006
OP  - 490
CN  - HF 5415.127 M33 2012
SN  - 9781118432679 (pbk.)
KW  - Market segmentation.
ER  -