TY  - BOOK
T1  - Marketing communications offline and online integration, engagement and analytics
A1  - Smith, P. R. 1957-
A1  - Zook, Ze
LA  - English
PP  - London
PB  - KoganPage
YR  - 2016
ED  - Sixth edition.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217612386323
OP  - 578
CN  - HF 5415.123 S65 2016
SN  - 9780749473402
KW  - Communication in marketing.
ER  -