TY  - BOOK
T1  - How cool brands stay hot branding to generation Y and Z
A1  - Bergh, Joeri van den 1971-
A1  - Behrer, Mattias
LA  - English
PP  - London
PB  - Kogan Page Limited
YR  - 2016
ED  - Third edition.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217612562289
OP  - 287
CN  - HF 5415.332 Y66 B47 2016
SN  - 9780749477172
SN  - 0749477172
KW  - Young consumers.
KW  - Young adult consumers.
KW  - Generation Y.
KW  - Target marketing.
KW  - Product management.
KW  - Consumer behavior.
ER  -