TY  - BOOK
T1  - Sloganization in language education discourse conceptual thinking in the age of academic marketization
A2  - Schmenk, Barbara
A2  - Breidbach, Stephan
A2  - Kèuster, Lutz
LA  - English
PP  - Bristol
PB  - Multilingual Matters
YR  - 2019
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217613765471
AB  - "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"--Provided by publisher.
OP  - 178
CN  - P 53.453 S56 2019
SN  - 9781788921855 (pbk)
KW  - Language and languages : Study and teaching.
KW  - Jargon (Terminology)
ER  -