TY  - BOOK
T1  - Marketing Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.
A1  - Baines, Paul 1973-
A1  - Fill, Chris
A1  - Rosengren, Sara
A2  - Antonetti, Paolo
LA  - English
PP  - United Kingdom
PB  - Oxford University Press
YR  - 2019
ED  - Fifth edition.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99796217613887910
OP  - 738
NO  - Previous edition: 2017.
CN  - HF5 415 B256 2019
SN  - 9780198809999 (pbk.)
SN  - 0198809999
KW  - Marketing.
KW  - Marketing : Management.
ER  -