TY  - BOOK
T1  - The myth of excellence why great companies never try to be the best at everything
A1  - Crawford, Frederick
A1  - Mathews, Ryan
LA  - English
PP  - New York
PB  - Crown Business
YR  - 2001
ED  - First Edition.
UL  - https://ds.mainlib.upd.edu.ph/Record/UP-99849408841405382
OP  - 251
CN  - HF 5415.2 C73 2001
SN  - 0609608207
KW  - Consumer behavior : Case studies.
KW  - Marketing research : Case studies.
KW  - Shopping : Case studies.
ER  -