The handbook of media audiences
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...
|Series:||Global media and communication handbook series (iamcr)
|Online Access:||Available for University of the Philippines System via Wiley Online Library. Click here to access|