The handbook of media audiences

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...

Full description

Bibliographic Details
Other Authors: Nightingale, Virginia.
Format: Electronic Book
Published: Malden Wiley-Blackwell 2011.
Series:Global media and communication handbook series (iamcr)
Online Access:Available for University of the Philippines System via Wiley Online Library. Click here to access