Impact of advertisements on Philippine financial service firms' stock return

by Centeno, Dave De Guzman
Published in Philippine Management Review (2021)

Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach

by Centeno, Dave De Guzman
Published in Philippine Management Review (2018)

Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates

by Centeno, Dave De Guzman
Published in Philippine Management Review (2016)

Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital

by Centeno, Dave De Guzman
Published 2015

Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates.

by Centeno, Dave De Guzman.
Published in Philippine Management Review

Essays on celebrity endorsements human and cultural branding in consumer markets

by Centeno, Dave De Guzman

Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements

by Centeno, Dave De Guzman 1987-