The ultimate question driving good profits and true growth
If your company is doing the right things, your customers would recommend your business to a friend, according to Reichheld, a seasoned philosopher of the question of loyalty in business. According to Reichheld, too many corporations concentrate on the short term, burning out both employees and cust...
Главный автор: | |
---|---|
Формат: | |
Язык: | английский |
Опубликовано: |
Boston, Mass.
Harvard Business School Press
c2006.
|
Предметы: |