The ultimate question driving good profits and true growth
If your company is doing the right things, your customers would recommend your business to a friend, according to Reichheld, a seasoned philosopher of the question of loyalty in business. According to Reichheld, too many corporations concentrate on the short term, burning out both employees and cust...
Hlavní autor: | |
---|---|
Médium: | Kniha |
Jazyk: | angličtina |
Vydáno: |
Boston, Mass.
Harvard Business School Press
c2006.
|
Témata: |