The ultimate question driving good profits and true growth
If your company is doing the right things, your customers would recommend your business to a friend, according to Reichheld, a seasoned philosopher of the question of loyalty in business. According to Reichheld, too many corporations concentrate on the short term, burning out both employees and cust...
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| Format: | Livre |
| Langue: | anglais |
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Boston, Mass.
Harvard Business School Press
c2006.
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