Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Bibliografiske detaljer
Hovedforfatter: Morrison, Alastair M. (Author)
Format: Bog
Sprog:English
Udgivet: New York Routledge, Taylor & Francis Group 2022.
Fag: