Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Dettagli Bibliografici
Autore principale: Morrison, Alastair M. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York Routledge, Taylor & Francis Group 2022.
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