Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Bibliografische gegevens
Hoofdauteur: Morrison, Alastair M. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: New York Routledge, Taylor & Francis Group 2022.
Onderwerpen: