Tourism marketing in the age of the consumer

Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Detalhes bibliográficos
Autor principal: Morrison, Alastair M. (Author)
Formato: Livro
Idioma:English
Publicado em: New York Routledge, Taylor & Francis Group 2022.
Assuntos:
Hospitality industry > Marketing.
Service industries > Marketing.
Tourism > Computer network resources.
Tourism > Marketing.