Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources (2nd ed.). Jossey-Bass.

Kotler, Neil G., Philip Kotler, and Wendy I. Kotler. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. 2nd ed. San Francisco: Jossey-Bass, 2008.

Kotler, Neil G., et al. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. 2nd ed. Jossey-Bass, 2008.