Imaxe de Portada

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Detalles Bibliográficos
Autor Principal: Kotler, Neil G. 1941-
Outros autores: Kotler, Philip, Kotler, Wendy I. 1947-
Formato: Libro
Publicado: San Francisco Jossey-Bass c2008.
Edición:2nd ed.
Subjects:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.

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