Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Authors:	Belch, George E. (Author), Belch, Michael E. (Author)
Other Authors:	Belch, George E. an integrated marketing communications perspective
Format:	Book
Language:	English
Published:	Singapore McGraw-Hill 1999.
Edition:	Fourth edition.
Series:	Irwin/McGraw-Hill series in marketing.
Subjects:	Advertising. Sales promotion. Communication in marketing.