Questionnaire design how to plan, structure and write survey material for effective market research

Questionnaire design how to plan, structure and write survey material for effective market research

Bibliographic Details
Main Author: Brace, Ian 1949- (Author)
Format: Book
Language:English
Published: London, [England] Kogan Page Limited ©2013.
Edition:Third edition.
Series:Market research in practice series
Subjects:
Market surveys > Methodology.
Questionnaires > Methodology.