The handbook for focus group research
"In 1992, over 100,000 focus groups were conducted in the United States. In an era when business survival depends on finding a market niche and pleasing the customer, focus groups are a vital method of testing new products, services, advertising, and packaging and an indispensable way to...
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| Format: | Book |
| Language: | English |
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New York
Lexington Books
©1993.
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| Edition: | Revised and expanded edition. |
| Subjects: |