Handbook of research on global fashion management and merchandising

Handbook of research on global fashion management and merchandising

"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"-- Provided by publisher.

Bibliographic Details
Other Authors: Vecchi, Alessandra (Editor), Buckley, Chitra 1959- (Editor)
Format: Electronic Resource
Language:English
Published: Hershey, PA Business Science Reference [2016]
Series:A volume in the Advances in Logistics, Operations, and Management Science (ALOMS) Book Series
Subjects:
Fashion merchandising.
Business logistics.
Branding (Marketing)
Electronic books.
Online Access:https://bit.ly/3z1qrK2