APA (7th ed.) Citation

McNeal, J. U. (1992). Kids as customers: A handbook of marketing to children. Lexington Books.

Chicago Style (17th ed.) Citation

McNeal, James U. Kids as Customers: A Handbook of Marketing to Children. New York: Lexington Books, 1992.

MLA (9th ed.) Citation

McNeal, James U. Kids as Customers: A Handbook of Marketing to Children. Lexington Books, 1992.