APA (7th ed.) Citation

Jacobs, L. W. (1972). Advertising and promotion for retailing: Text and cases. Scott, Foresman.

Chicago Style (17th ed.) Citation

Jacobs, Laurence Wile. Advertising and Promotion for Retailing: Text and Cases. Glenview, Ill: Scott, Foresman, 1972.

MLA (9th ed.) Citation

Jacobs, Laurence Wile. Advertising and Promotion for Retailing: Text and Cases. Scott, Foresman, 1972.

Warning: These citations may not always be 100% accurate.