Essentials of media planning a marketing viewpoint

Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Book
Language:	English
Published:	Lincolnwood, Ill., U.S.A. NTC Business Books c1987.
Edition:	2nd ed.
Subjects:	Advertising media planning. Marketing.