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Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Bibliographic Details
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author), Kotler, Wendy I. 1947- (Author)
Format: Book
Language:English
Published: San Francisco,CA Jossey-Bass c2008.
Edition:Second edition.
Subjects:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.

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