Strategic marketing problems : cases and comments instructor's manual

Strategic marketing problems : cases and comments instructor's manual

Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. 1944-
Format: Book
Language:English
Published: Boston, Mass. Prentice Hall c2010.
Edition:12th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.