Cracking the code leveraging consumer psychology to drive profitability

Cracking the code leveraging consumer psychology to drive profitability

Covers fundamental topics, such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Bibliographic Details
Corporate Author: Gale Group
Other Authors: Posavac, Steven S. 1969- (Editor)
Format: Electronic Resource
Language:English
Published: Armonk, N.Y. M.E. Sharpe c2012.
Series:Gale virtual reference library
Subjects:
Consumer behavior.
Marketing > Management.
Online Access:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access